WHAT THIS AWARD CELEBRATES
Guest Experience
Outstanding service begins with genuine care. We celebrate those who make every guest feel valued, welcome, and understood.
Consistency & Quality
Excellence isn’t accidental — it’s maintained through commitment, attention to detail, and a relentless focus on improvement.
Community & Culture
Hospitality thrives where people belong. We honour businesses that contribute to their local communities and build connections that last.
JUDGING CRITERIA
Each nomination is evaluated against key qualities that represent true hospitality excellence. Our judges consider not only the guest experience but also how businesses innovate, nurture their teams, and contribute to their communities.
01
Service Innovation
We look for creativity in how businesses design and deliver their service experience. This could include new ways of welcoming guests, adopting technology that enhances personalisation, or introducing thoughtful details that make people feel genuinely cared for.
02
Customer Feedback & Loyalty
Exceptional hospitality builds strong, lasting relationships. Judges look for evidence of customer satisfaction, repeat visits, and testimonials that reflect authentic trust, reliability, and emotional connection.
03
Team Development
A culture of excellence starts within. We recognise businesses that invest in staff training, create supportive working environments, and empower their teams to deliver service with pride and confidence.
04
Sustainability & Local Impact
We celebrate hospitality providers that take their responsibility seriously. This includes ethical sourcing, reducing waste, and making a positive contribution to the local community through employment, collaboration, or outreach.
Excellence in hospitality isn’t just about service; it’s about leaving every guest feeling seen, valued, and inspired to return.