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WHAT THIS AWARD CELEBRATES
Design Innovation
Recognising originality and craftsmanship that redefine trends.
Ethical Production
Celebrating transparency, sustainability, and fair working practices.
Brand Identity
Honouring labels with a strong vision and consistent aesthetic.
JUDGING CRITERIA
We look for originality, responsibility, and influence within the fashion and apparel sector.
01
Creative Direction
Designs that demonstrate artistic vision, storytelling, and purpose.
02
Sustainability Standards
Use of ethical materials and processes that minimise environmental impact.
03
Market Influence
Evidence of engagement, recognition, or leadership within the industry.
04
Customer Connection
Building brand loyalty through authenticity, inclusivity, and emotional appeal.

Style is more than appearance; it’s the courage to express identity with purpose, passion, and integrity.
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